It happens—you get the seven-year itch (or some other crazy idea or a really good idea) with your blog and think that your content has outgrown the blog name from earlier years. We know it happens and is all too happy to help you along with this change. It comes about with some discipline to ensure that the i's are dotted and the t's are crossed. Here's a general primer for you on what needs to be done when considering or just starting the process.
BoardingArea Housekeeping
Update BoardingArea blogger feed with author page, tagline, etc.
Update BoardingArea contact sheets
Update anything in accounting if needed
Update Google Analytics and Clicky with the change
Social Media and Marketing
Update Social Media accounts
Update newsletter (Feedblitz, Mail Chimp, or another service) to reflect the name change
Update email addresses and email signatures
Front End
Create tagline
Get a logo
Create a placeholder for BA
Implement logo on website
Skim the website to ensure the verbiage uses the new name, including contact and about pages
Find and replace option to see if blog name exists in paragraphs as text
Update affiliates and disclosures
Make any necessary edits/changes to the theme per blogger requests
Ensure the new social media is linked properly
Back End
Domain change and update
Creating a new Google Search Console property
Updating social media auto posting
Tracking the new domain on SEMrush to catch any errors
Much of this falls on your support staff—us. But there are things specifically for you to get done:
Need tagline and short bio with the new name
If any of your financials/accounting info changes with the name, please email accounting directly
Logo, are you wanting our team to tackle this, or do you have someone else?
Update your email addresses and let us know of the changes for our records
Update your contact and about pages with new branding
For any relationships you have with affiliates, you may want to notify them and update any disclosures you have with them, etc.