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Posting Times & Maximizing Views
Posting Times & Maximizing Views

How to Utilize Analytics to Determine the Best Time for Blog and Social Media Posts

Mariah Osborn avatar
Written by Mariah Osborn
Updated over a week ago

It’s a big online world out there, and as a blogger, you want to make sure your posts and social media updates are seen by as many people as possible. But with so many platforms and so much content floating around, it can be hard to know exactly when the best time is to hit “publish”.

Fear not, my friends! The answer is simple: data, data, and more data. That’s right, we’re talking about analytics! By using tools like Google Analytics, TikTok Analytics, Twitter Analytics, Facebook Analytics, Instagram Analytics, and Clicky Analytics, you can get a clear picture of exactly when your audience is most active and engaged.

Google Analytics

BoardingArea will help set up your Google Analytics account and provide you with administrative access to the account. Using Google Analytics as a tool is a no-brainer for any blogger, as it provides a wealth of information about your website traffic, including the days and times that your visitors are most active. With this information, you can determine the best time to publish new blog posts for maximum exposure.

To find the data on the best time to publish blog posts, go to the Audience Overview and look at the "Hour of Day" and "Day of Week" reports. This will show you when your website traffic is the highest, giving you a good idea of when to schedule your posts.

TikTok Analytics

With its massive user base, TikTok is quickly becoming one of the most popular social media platforms out there. TikTok Analytics can help you understand the best times to post on the platform, so you can reach the most people and get the most views and engagement. To access this data, you'll need to have a TikTok Pro account.

Within the Creator Studio, you can access your TikTok Insights and see the "Performance" section to find the best time to post on TikTok. Look at the "Daily Views" graph to see when your videos receive the most views.

Twitter Analytics

Another essential tool for bloggers and content creators. With Twitter Analytics, you can see the days and times that your tweets receive the most engagement, helping you determine the best times to post and promote your blog.

In Twitter Analytics, go to the "Audience Insights" section to find out the best time to tweet. Look at the "Hours" and "Days" reports seeing when your followers are most active on the platform.

Facebook Analytics

Yet another valuable tool for bloggers. With Facebook Analytics, you can track your page engagement, including the days and times that your posts receive the most interaction. This information can help you determine the best times to publish new blog posts and promote them on Facebook.

To access this data, log in to your Facebook account and go to your Facebook Page. From there, click on "Insights" in the top navigation bar. From the Insights dashboard, you can see when your followers are most active and when your posts are getting the most engagement. In Facebook Analytics, go to the "People" section and look at the "Daily Active Users" report. This will show you the number of active users on your page for each day of the week, allowing you to schedule your posts for when your audience is most active.

Instagram Analytics

A must-have for any blogger or influencer. With Instagram Analytics, you can track your engagement, including the days and times that your posts receive the most interaction. This information can help you determine the best times to publish new blog posts and promote them on Instagram. To access this data, you'll need to have an Instagram Business account.

Once you have an Instagram Business account, you can access the Insights tab to see when your followers are most active and when your posts are getting the most engagement. In Instagram Analytics, go to the "Audience" section and look at the "Followers" report. This report will show you the best days and times to post based on when your followers are most active on the platform.

Clicky Analytics

A powerful tool that can help you track and analyze your website traffic in real time. With Clicky Analytics, you can see exactly when your visitors are most active, and use this information to determine the best times to publish new blog posts and promote them on social media. BoardingArea will set up your Clicky Analytics account and give you administrative access.

In Clicky Analytics, go to the "Real-Time" section and look at the "Audience" report. This report will show you the number of active users on your website in real time, allowing you to schedule your posts for when your audience is most active.

By using these powerful analytics tools, you can gain a clear understanding of when your audience is most active and engaged, and use this information to publish your blog posts and promote them on social media at the perfect time. Just remember, the key is to be consistent and publish regularly at the best time for your audience. Happy data-crunching!

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