1. Publish quality content regularly- studies show that the most successful bloggers publish an average of 4 posts per week

2. Image size- min. 1200 pixels on the longest side

3. Headlines and Titles- prior to selecting a headline and title for your post, we recommend using a keyword research tool for maximum SEO; keep titles under 55 characters for proper display; Keep it short, simple, and exciting; Headlines and titles should give the reader an idea of what to expect in the article without giving away too many details

4. Quotations- We recommend posting no more than 3 lines of material from another source. If you need to quote more than 3 lines of material from a source, your original content should be at least double the amount of quoted material. The following situations always require a citation: use of quotes; paraphrasing; summary; facts, data, and information; supplemental information 

5. Your blog is just one component of your brand- supplemental outlets for readers to connect with you are critical to brand development and reinforcement. The various social media platforms in play provide readers with a unique avenue to connect with you the blogger. For instance, those who are more visual may be more apt to follow your Instagram rather than follow your blog. 

6. Don't underestimate Inbound links- linking to older content gives drives traffic to these pages, revitalizing them and they contain keywords you want to rank high with

7. Length is on your side- while you don't want to be redundant and overly wordy (i.e. your readers should never be thinking "get to the point, already), the more content search engines have to crawl, the better. Your post should be ~300+ words. 

8. You don't need a headline to let readers know that your first paragraph is your introduction- it's the beginning, you're introducing the topic, we get it. The same goes for "Conclusion" and "Summary"- it's the last paragraph, have faith that your readers also know it's a conclusion, summary, or some other synonym.